Jul 18, 2013

Why Nice Guys Should Finish Last

Let’s end this whole “nice guys” myth once and for all…

The term “nice guy” has been thrown around in popular culture a lot lately.  A quote unquote “nice guy” is actually a first class manipulator.

(I was going to link to an Urban Dictionary definition of a nice guy here, but I found out that they have over TEN pages of definitions submitted by active/recovering nice guys and it was all a bit too depressing.)

Women don’t have an aversion to truly nice guys… they have an aversion to passive, manipulative liars (just like – surprise, surprise – all humans do!).

People respond positively to others that have a strong sense of identity, solid morals, and strong personal boundaries (all things in which “nice guys” are lacking).

The fact that terms like “nice guy” and “friendzone” are still being thrown around at all these days speaks to an underlying culture of female-biased sexism, but that’s a topic for another article.

Nice Guys, Jerks, And Strong-Minded Men

One of the nice guys’ favourite fall back arguments is that “Women say that they want a nice guy, but what they actually want is a jerk.”

Oh, my friend, if only it were that simple. Kidding! It’s even simpler than that.

Women don’t like being lied to. They’re also generally a lot more socially intelligent than men. Even if you think you’re being extra sneaky, your intentions have been noted by females before you’ve even fully formed your first thought.

Nice guys = passive, manipulative liars who attempt to trade niceness for intimate relationships/sex. Most men are hopelessly transparent with their intentions with women, but nice guys really take it to the next level.

Jerks = assertive/aggressive suitors that share more character traits with a strong-minded option than nice guys.

Strong-Minded Man = an assertive, strong-willed person who is unapologetically forthcoming with his desire. He is ready and willing to take no for an answer without resorting to manipulation or douche-baggery.

So reading through the three descriptions, doesn’t it become clear that the nice guy option is a dead last?

If you are a man reading this article, imagine all of those descriptions again but instead describing women. #1, a girl that you are not attracted to in the slightest who keeps trying to convince you to like her by being extra-super-duper nice. #2, a girl that isn’t necessarily your ideal woman, and is a little rough around the edges, but you feel magnetically sexually attracted to her for some reason (though you probably wouldn’t bring her home to meet your parents). #3, a woman with clear morals and boundaries, a voracious sexual appetite and has no problem initiating sex with you but will turn it down when she isn’t feeling it, and doesn’t push you to do things that you’re not comfortable with.

Unless you’ve got some intimacy issues, narcissism, or low self-esteem a-brewin’ within the chaos of your mind, you would most likely be attracted to #3, followed by #2, and then by #1 in a distant last place. And guess what? That’s what women respond to too. Hooray, we’re all humans and there’s no distinguishable differences in our attraction process when it comes to not enjoying being lied to!

Bottom line, you are either attractive to someone or you are not. If you find yourself having a really tough time getting into a relationship, then it’s probably something you should get looked at. Whether it’s an unconscious pattern of driving people away, fearing vulnerability, or just not having your life sorted out, there are many steps you can take to become more attractive as a partner to your gender of choice.

Onto the good stuff…

If your inner child (nice guy) still rears its ugly head on occasion (everyone’s does in certain situations), here are five things you can do to make sure that you’re not being a manipulator in your intimate relationships.

14_IMG_0219.jpg

1. Sexual Manipulation

According to society, if a woman wants to have sex with someone, she can be labelled a slut. If she doesn’t want to have sex with someone, she can be called a prude or a bitch (often by “nice guys”). In either situation, cultural conditioning is attempting to control women’s sexuality.

Blaming her for not wanting to sleep with you (at any stage of the relationship) is manipulative. If she doesn’t like you and you aren’t a couple, have some self-respect and move on.

2. Holding Back From Expressing Your Desires

Doing nice things for her and then getting frustrated when you don’t get what you felt entitled to (affection, intimacy, sex, etc.) is calculated and deceiving. Don’t.

If you want something, have the courage to ask for it. Otherwise, you might not be mature enough to deserve it yet.

3. Being Unable To Hear No

One side of mature boundary setting is being able to express your desires and have opinions about things. The other side is being able to hear no from others.  Being whiny when she says no to you (for affection, intimacy, sex, etc.) is a child-like behaviour.

If you hear no, it means no. Just like jealousy has the opposite effect in a relationship than the partner intends it to have, the same process occurs with trying to convince someone away from their preferences.

4. Pre-Loading

Have you ever done things for her to use as ammunition later on?

In other words, you knew you wanted sex on a certain night and so you did a ton of nice things for her all week to (in your mind) guarantee sex on the night that you wanted it to happen.

While there’s nothing wrong with doing romantic things for your partner, if your intention is a manipulative one, she will pick up on it.  I don’t say this hyperbolically- your intentions will clearly show themselves in your actions. The expectant energy in your eye contact… the overly eager angle of your stance as you stand next to her… I could go on. Trust me, she’ll feel it. So don’t do it.

5. Being Avoidant Of Confrontation

Manipulative people avoid telling others when they disagree with them. They do this to keep things as kosher as possible on a surface level. They go to great lengths to avoid rocking the boat.

If there’s nothing that they’ve ever seemingly done wrong, they can never be ‘called’ on anything. They always need to be in the right.

If you disagree with your partner, let her know. Women are not attracted to a man who lets his values or personal needs slide in order to take care of her. Occasionally, sure. But as a way of being? Yuck. How can she trust you if you don’t respect yourself and your own needs?

The Process Of Becoming Comfortable With Mature Masculinity

Although I do agree with a certain amount of paternalism in relationships, nice guys are not the best judges of other people’s needs (because they don’t fully understand or acknowledge their own).

Dedicated to your success,

Jordan

Jordan Gray
About Jordan Gray

Jordan Gray has been a sex and relationship coach for over 15+ years, with his work reaching over 200 million people worldwide. His writing has been featured in Vogue, GQ, The New York Times, Cosmopolitan, Women’s Health, and countless other publications around the world. When he’s not working with 1-on-1 coaching clients or writing a new article, he’s most likely to be found reading, chopping wood, or spending time with his wife on a little island off the west coast of Canada.

Blog

Related

See All
Vote With Love 1,000 Times Per Day
Oct 8, 2016
Jordan Gray
Vote With Love 1,000 Times Per Day
According to recent studies, you make approximately 35,000 decisions per day. Throughout a 24 hour period, the thoughts run rampant in your head. What do I feel like eating for breakfast today? How many times should I soap myself down in the shower? Which shoes should I wear? Should I leave him/her?...
Continue Reading
It’s Terrifying And Then It’s Amazing
Apr 8, 2016
Jordan Gray
It’s Terrifying And Then It’s Amazing
I’m going on an airplane tomorrow. And I really, truly do not enjoy flying. I know… it’s a modern miracle… and it’s all “WOW I’M IN THE SKY RIGHT NOW!”… but I can’t help but feel like we’re going to drop out of the sky at any moment. Even though that’s fairly impossible. And even though there’s a way...
Continue Reading
5 Powerful Relationship Tools That Work Fast
Jun 18, 2025
Jordan Gray
5 Powerful Relationship Tools That Work Fast
Many people think that their relationship will improve when the big things in life change. When they move to a new house, make more money, or finally take that long-overdue vacation. Then, they tell themselves, they'll have the time and space to put more...
Continue Reading
You’re Better Off Without Me: A Love Poem
Feb 23, 2018
Jordan Gray
You’re Better Off Without Me: A Love Poem
Love, I promise… you’re better off without me I’ll fuck up your life, unrecognizably When you play below your potential… hide from the world… doubt your greatness… I’ll suffocate your smallness, your ego will hate this I’ll smother your self-rejections until they can no longer stand Old friends...
Continue Reading
How To Get Better At Receiving Love (3 Tips)
May 2, 2017
Jordan Gray
How To Get Better At Receiving Love (3 Tips)
For the majority of people that I work with, receiving love is much more challenging than giving it. It’s easy to give a massage, or buy a gift, or plan a fancy date for your lover… But receiving an authentic compliment? Receiving an hour-long massage? Receiving focused sexual attention without feeling...
Continue Reading
The Surprising Benefit Of Over-Sharing On Social Media
Oct 13, 2015
Jordan Gray
The Surprising Benefit Of Over-Sharing On Social Media
Over the past three years, I’ve discovered that I really enjoy writing. Like… a LOT, a lot. Along with this realization has come my personal practice of sharing a ton of super personal things on Facebook. Sometimes I was doing it to let off some steam… Sometimes I was doing...
Continue Reading